ABOUT EFFY
Sophie “Effy” Cooper has quickly become one of the most compelling new voices in UK club music. As a producer, DJ, radio host, and label founder from the North West of England, she has already released four EPs, a string of acclaimed club singles, and sold out multiple headline tours across Europe, Australia, and North America since her 2020 debut.
Her acclaimed 2022 debut EP, Not What It Seems, featured in DJ Mag, Notion and Metal, led to her first international tours in Australia and Japan alongside a non-stop club run across Europe. Not slowing down her productions, she followed up her high-energy, percussive and atmospheric EP The Highest Level with an explosive set at the 12,000- capacity Boiler Room Sydney. Showcasing a track list almost entirely made from Effy originals, including the as-yet unreleased anthem “iluv” in collaboration with Mall Grab, the online set shot to prominence as one of the year’s best.
“iluv” became the first release under the newly-launched Fragrance Recordings, and by the time of its Valentine’s Day release was already a celebrated dance anthem. The label, founded together by partners Effy and Mall Grab, now hosts their releases alongside emerging artists from across the world. In 2025, Fragrance released Effy’s latest EP, The Syndicate, a three-track homage to coming of age in Blackpool and the North West. Paying tribute to one of the UK’s most iconic superclubs, the record spans from the nostalgia of 2011 EDM to the in-your-face modern bass that has become an Effy signature.
ABOUT MALL GRAB
Since his debut release in 2014 Jordon Alexander aka Mall Grab has carved out a lane of his own with a carefree and fun yet considered brand of electronic dance music that transcends genres & labels and is unmistakably “Mall Grab” when you hear it. Jordy, as he is affectionately known by fans the world over, has a recognisable character and energy as a DJ that involves everyone who enters the orbit of his music, whether it be festival, club, or theatre.
His now legendary Looking For Trouble shows have been consistently sold out since their founding in 2018 including at The Warehouse Projects Australian debut in 2024.
The last two years has seen a new era of Mall Grab ushered with the launch of new label Fragrance and the corresponding debut of Fragrance presented events showcasing Mall Grab’s critically acclaimed talent and profiling some of the scenes best emerging talent.